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Emotional Recovery Illustration Posters Project

Emotional Recovery Illustration Posters Project

My story is set in the world in 2058 when so many things have drastically changed humanity.

By 2058, the computer systems and equipments have grown to their peak. People gradually depend too much on modern technology while they do not have to leave the house to get whatever they want, they even don’t need to communicate with other people because there are already robot companions. However, the thing that has gradually lost its way is ‘emotion’ because robots can’t possess natural expressions like humans. When people are lazy to meet each other, ‘emotions’ would soon fade away. The future of human being “robotized” may not be far away. In resolving this problem, many non-profit projects have been conducted to restore emotions – which are considered invaluable assets of people. Laboratory “THE EMOTION LAB” (hereinafter referred to as T.E.L) has been established in this regard.

In fact, there are about 34,000 different types of emotions that humans can experience. To begin with, T.E.L scientists used the “wheel of emotions” principle of American psychologist Dr. Robert Plutchik as the basic premise. According to this theory, there are eight main types of emotions underpinning all the different emotional nuances: joy, sadness, acceptance, disgust, fear, anger, surprise and anticipation. Each primary emotion has a polar opposite:

1- Joy is the opposite of sadness.

2- Fear is the opposite of anger.

3- Anticipation is the opposite of surprise.

4- Disgust is the opposite of trust.

*Plutchik created the wheel of emotions, which illustrates the various relationships among the emotions. The intensity of emotion decreases as you move outward and increases as you move toward the wheel’s center. The intensity of the emotion is indicated by the color. The darker the shade, the more intense the emotion. For example, anger at its least level of intensity is annoyance. At its highest level of intensity, anger becomes rage.

*Scientists have conducted the “EMOTIONAL RECOVERY PROJECT” to restore the invaluable emotional “asset” that people have accidentally lost. Without emotions, humans are simply a machine. With a monumental investment and a human nature, this project is promising to make a big turning point in changing the world.

– *In order to launch this project, they have released posters calling for volunteers to participate in the project. The posters briefly present eight main types of emotions and summarise the definition of each type of them. Each emotional poster will be accompanied by a logo showing the position on the Robert Plutchik’s chart.”

– June 27, 2058
Excerpted from the newsletter “The World Times”.

In this project, I employ ‘the eye’ as the key visual as human emotions are mostly revealed through the eyes.

Emotion posters illustrate how emotions are expressed through the main image of the eye. The overall poster is retro-style, implying a desire to restore a world in the past that was once fully filled with natural and diverse emotions.

CREDIT

  • Agency/Creative: Nguyen Hoang Manh Khang
  • Article Title: Emotional Recovery Illustration Posters Project
  • Organisation/Entity: Conceptual Work , Illustration, Other Illustration
  • Project Status: Published
  • Keywords: WBDS Creative Design Awards 2020/21

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