SEUN Vietnam is a brand of bags and accessories for women with Korean style. The project’s vision is to build a unique identity that brings the brand’s message to the right customers. SEUN is personified as a beautiful, dynamic, modern girl who loves Korean style. Brand message: “We beside you”. Every bag and accessories from SEUN will beside and make every girl more confident, more beautiful, and more modern.
Brand Colour: Warm, nude brown is suitable for a sophisticated, simple and modern personality. Logo: The letter “e” has been stylized with Korean style. “e” inspired by “은” in Korean, which means “Money” or “Silver” suitable to Founder’s age. “은” is also “favor” which can be understood as gratitude and respect when the girls give themselves a SEUN product or anyone who offers them gifts from this brand.
- Agency/Creative: emoBreaker Agency
- Article Title: emoBreaker Agency Creates Brand Identity for Vietnamese Accessories Company SEUN
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Vietnam
- Market Region: Asia
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Branding, Graphic Design, Identity System, Packaging Design, Tone of Voice
- Industry: Fashion
- Keywords: Brand Identity, Fashion, Bags, Branding, emoBreaker, Minimal, Seun Viet Nam, Vupham, Emobreaker Agency