The bio-social farm supports the good quality of life. Ama Terra was born in 2010 with a project of the Onlus Association “Cooperativa Sociale Ama Aquilone”, for which the main characters are the same people that are associated and that continue in their involvement in the Piceno Hills, where the cooperative is based. The products deriving from the sustainable social agricolture are the mark of the care for the environment. For these reasons, Ama Terra represents a unique reality, proposing an agricolture that contributes to conscious consumption, the safeguard of the rural heritage, of the local economy and the social welfare. A virtuous circle through nature, work, territory and social ethics. Simple and anti-ornamental labels were created for the line of bio products of Ama Terra. They were realised through typography and illustration is the main feature of the entire line of products.
In line with the other organic products in the Ama Terra line, the illustrations are characterized by the use of primary colors and the use of simple geometric shapes, creating a strong contrast effect between: old and new, tradition and innovation. The typeface chosen marries this concept of form reduction well, through rudimentary geometries, characteristic of the early 20th century, further highlighted by the wide spacing between the letters.

“Ama Terra is a seed that germinates, it’s hands supporting one another, it’s care. It’s spirit. Ama Terra is the people that yesterday, like today and still tomorrow will bequeath roots. Seed after seed, effort after effort, our own land Ama”.