Primitivo is a whiskey focused on the concept of feeling free and relaxed when enjoying a good premium drink. Leave the stress of work or tasks behind and immerse yourself in pleasure. It has three varieties of aging: 8 years, 12 years and the most prestigious of the three whiskeys 21 years. Is a whiskey designed for people who know and choose to drink something truly of quality.
CREDIT
- Agency/Creative: Emi renzi
- Article Title: Emi Renzi Creates a Concept for Premium Scotch Whiskey
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: Europe
- Project Deliverables: Brand Naming, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Product Naming
- Format: Bottle, Box
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
