” An ode to El Paso. The challenge was to match the industrial and rustic feel of the place to the design of the cans. Using textures, colors and exposing the beer, we were able to transmit the atmosphere and concept of the place. It is the transparency of the locals that makes El Paso great. The can design’s transparency is an Ode to El Paso as well, just like the brewery and eatery.”
CREDIT
- Agency/Creative: Eme Design Studio
- Article Title: Eme Design Studio – ODE BREWING EP TX (concept)
- Project Type: Packaging
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
