• Project

  • Region

  • Industry

Mel Honey Embracing Nature’s Symphony in Wildflower Honey Packaging Design

Mel Honey Embracing Nature’s Symphony in Wildflower Honey Packaging Design

Mel wildflower honey belongs to the floral honeys. It is produced from the nectar of flowers and collected from various wildflowers such as cornflower, clover, linden and many other flowers from different parts of Orsha is a natural source of antioxidants, which help to protect the body from damage caused by free radicals.

We believe it is the birthright of bees to build their own comb. Bees spend at least 90% of their lives on the comb inside the hive and the comb itself is a multi-functional living space. The comb can be thought of as the skeleton, skin, womb and liver of the colony, and also acts as a communication network, contributor to social immunity and functions as an extended gut of the colony. The wax used by bees to build the comb is exuded from the bees’ bodies – a metabolic process of renewal for the individual bee and the honeybee superorganism.
Despite the importance of virgin comb to bees, the standard method used by beekeepers is to economise this natural process by giving the bees re-used frames of drawn comb from previous seasons or ‘foundation’ – sheets of beeswax or plastic with embossed hexagonal cell size patterns which give the bees a uniform cell size and starter for their wax-building. Although this usually results in a larger honey harvest, the bees cannot communicate as effectively in this system and are unable to construct, modify, or renew their living quarters.

Our apiaries are permanently situated in wilderness and woodland regions – far away from the contaminating influences of urban environments and industrial agriculture. We do not re-use comb, migrate hives constantly, feed bees any form of supplement (sugar syrup, artificial pollen etc), practice intensive breeding or treat the bees and hives with chemicals – methods that most conventional beekeepers engage in to increase yield.

The uniform cell size of foundation is designed to result in a large population of worker bees – an industrial-era method geared to increase honey yield. However, this technique dramatically reduces the drone (male) population in each hive and although this method results in a higher honey yield for the beekeeper, the long term effect is an ever diminishing gene pool and reduction in adaptation and resilience in the wider population of bees. Natural comb beehives allow the bees to build their own comb and determine their own population mix.
Malfroy’s Gold Warré Box of Virgin Comb and Fresh White Beeswax
Colony building fresh virgin comb in a Warré hive, 2020
Unfortunately, many beekeepers use chemicals to treat pests and diseases in their hives. Given that beeswax is a highly absorptive substance there is great potential for chemical residue to build up in the comb over time.

Additionally, if bees are located on agricultural sites and visiting conventional crops, or even in highly urbanised environments, there is a significant risk they could be carrying toxic chemicals back to the hive which are also absorbed in the beeswax. This results in sub-lethal effects on the bees and toxic residues in the honey products.

CREDIT

  • Agency/Creative: Constantin Bolimond
  • Article Title: Mel Honey Embracing Nature’s Symphony in Wildflower Honey Packaging Design
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Belarus
  • Agency/Creative City: Constantin Bolimond
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Honey

  • Credits:
    Designer: Constantin Bolimond

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
59
Good
Vote
13
Bad
Vote
12
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
56
Good
Vote
18
Bad
Vote
9
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
64
Good
Vote
14
Bad
Vote
10