Pasta Basta is a local Italian restaurant chain that was established in 2010 in the Mahane Yehuda market in Jerusalem, and today has about 18 branches nationwide.
For Pasta Basta, good and quality products, the pastas are fresh, the vegetables are cut on the spot, the pizza dough is made in the kitchen.
However, the previous branding did not reflect the experience of the quality of the products and spoke mainly about a quick product with a price bias.
In the process of rebranding, we created an up-to-date and fresh experience for Pasta Baste, we illustrated an illustrative language that tells different stories in the worlds of pasta, and conveys the quality of the product, and above all opens up the chain to new and more up-to-date audiences.

The brand’s graphic language is built from a number of illustrations that combine urban worlds of characters playing with pasta, telling stories of distant worlds, between Italy and Israel.

The colorful lip is made up of phosphorescent pink that kicks in, along with dark green that conveys quality.
The typographic language also expresses simplicity along with contemporaneity, interesting and special font combinations create a fun experience.

The target audience of Pasta Basta is diverse, families, business people, etc…
Lots of takeaway, and the branding language supports the restaurant experience.

We have developed a series of unique packaging for Pasta Baste which will deliver a more unique experience to the restaurant chain.
The branding is also reflected in the interior design, where the experience on the walls and in the space of the restaurant is also branded in the graphic language we designed.