‘The Greats’ is an exceptional collection of reserve wines by Oliver’s Taranga, a renowned winery located in McLaren Vale, South Australia. This collection stands as a testament to their commitment to producing the finest single vineyard wines. It not only showcases their winemaking prowess but also pays homage to the Oliver family’s remarkable grape growing heritage, which spans an impressive 184 years and encompasses six generations.
Previously, these exceptional reserve wines were part of the Oliver’s Taranga portfolio. However, the winery recognised the need for a cohesive refresh to accentuate their illustrious past and present them with a premium appeal befitting their outstanding quality.
The revamped collection features a label design that is a tribute to pivotal forefathers from the Oliver family’s six generations. Initially, three forefathers have been designated to represent three distinct wines, with the possibility of introducing more in the future. The labels prominently feature detailed portraits meticulously reproduced from the Oliver’s family photo archives, executed in captivating copper foil. To add a personal touch, each forefather’s original signature accompanies their portrait. Some of these signatures required extensive research into the family’s historical documents and archives, undertaken in the name of authenticity. Furthermore, each label is individually numbered, emphasising the limited production and rarity of these wines, which are crafted in small batches.
To complete the package, custom caps and exclusive French-made bottles, adorned with the winery’s proprietary branding, were meticulously designed for ‘The Greats’. These bespoke elements perfectly complement the authenticity and sophistication of the wines they encase.
The result is an impeccable collection of wines that celebrates the enduring legacy of Oliver’s Taranga. It not only pays tribute to their remarkable past but also solidifies their well-deserved reputation as pioneers in Australian wine history. ‘The Greats’ epitomise the Oliver family’s unwavering dedication to producing exceptional wines, built for enthusiasts and connoisseurs alike.
- Agency/Creative: Byerlee Design
- Article Title: Elegant Packaging Design for Oliver’s Taranga’s ‘The Greats’ Collection
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: South Brighton, SA
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
Design Agency: Byerlee Design
Illustrator: Tatiana Trikoz