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Elegant Brand and Packaging Design for New Line of Adaptogen-infused Coconut Milk BasedDrinks

Elegant Brand and Packaging Design for New Line of Adaptogen-infused Coconut Milk BasedDrinks

the Small Monsters – Raiz

Raiz, a new line from Toronto, Canada, infuses coconut milk with adaptogenic ingredients such as moringa, turmeric, and chaga mushrooms to create a new generation of energy-boosting ‘superdrinks.’The brand and the packaging were created to reflect the purity, simplicity, and healthiness of the plant-derived ingredients, and to appeal to a target market of young women in Canada who are looking for a natural energy boost without caffeine or sugars.

CREDIT

  • Design Agency: the Small Monsters
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Elegant Brand and Packaging Design for New Line of Adaptogen-infused Coconut Milk BasedDrinks
  • Brand / Project Name: Raiz
  • External Design Credits:  Product photography by Sam Johnstone and Night Shift
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Retail Brand Design
  • Location: Canada
  • Market Country: Canada
  • Market Region: North America
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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