Without renouncing to the representative engraving of El Coto, the design of this semi-sweet wine evolves towards a more floral style, according with the product itself. A hypothetical zoom on the original engraving takes us into a network of flowers, plants and small insects, which together with color, provide a matchless expression of freshness and elegance, without losing the graphic essence of El Coto.
CREDIT
- Agency/Creative: Moruba
- Article Title: El Coto Semidulce Wine Packaging Design by Moruba
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Strategy, Graphic Design, Illustration, Packaging Design, Product Architecture, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
