Ever Joy Where Flavor Meets Happiness!
With its vibrant and tempting color combinations, Ever Joy packaging instantly grabs attention and reflects the variety of exciting flavors inside. A playful smile hidden within the typography delivers a positive vibe, creating an emotional connection that makes customers reach out for more. Inspired by the essence of fruits and their natural energy. The color palette has been carefully crafted to highlight freshness, taste, and joy. Available in three categories and three convenient sizes, Ever Joy is proudly sold in Dubai. More than just dried fruit, it’s an energetic snack a quick boost of happiness in every bite. In the first stage, during the briefing session, the overall flavors were reviewed, and the fruits were categorized into four groups: Sour Mix, Sweet Mix, Tropical Mix, and Apricot. These four categories were the brand’s initial requirement, but in the future, the flavors will be launched both individually and in mixed assortments. Looking ahead, the company’s long term vision is to expand into Europe and East Asia. In addition, a standing display was designed for each product individually and placed in stores where the product category is most relevant. For branding design, ideas such as delivery vehicles and other engaging items were also developed. The corporate branding of Ever Joy was reviewed, categorized, and designed according to the client’s needs.
For one of the most important parts of the packaging the fruit illustrations we chose a consistent illustration style. Each fruit was sketched individually, and the colors and background atmosphere were shaped according to the fruits. But the most important point about this brand was to convey a good and positive feeling to the audience, for all age groups, from young children to middle-aged people. This product is very appealing for having fun, whether while watching a movie, playing sports, being outdoors at the cinema, or at cool and cheerful gatherings.