Ego, a pioneer of functional yoghurt in Slovenia, with a large assortment of unique recipes mixing fruits and vegetables, needed to keep up with modern consumers asking for new healthy experiences. For this reason, they are changing their positioning and moving towards the promotion of a natural lifestyle with the creation of a natural protein line among other novelties.

The challenge of this project was to find the right balance between the taste appeal of Ego’s products and the natural functionalities of its recipes and innovations. Having so many recipes was a real obscacle to create a consistent brand without missing what makes each range so valuable to the consumers.

To create and impactful design, we designed a new brand in vertical just in the epicentre of a new design that expressed the promise of a balance between deliciousness and functionality. Made up of beautiful fruit visuals and bright colours, the result on the shelves creates a visual impact away from the typical codes of the category. Alongside the core range, emerges the natural protein line, highlighted in a transversal white colour in opposition to the extended usage of black, so typical in this category. The benefits are clearly expressed on the different ranges by little highlights that adds quality to the project. The most challenging aspect of this project was to align a design full of color with the printing restrictions that we had. All in all, an impactful new look ready to rock Slovenian dairy shelves and consumers looking for taking care of themselves in a healthy and trendy way.