Eggs is a sweet, dramatic short that glances into an important day in the life of Frances, a jaded ex-ballet dancer in her late 40s living alone with her flock of chickens. While anxiously awaiting a potentially life-changing call from her doctor, Frances worries that one of her hens is ill as she hasn’t produced any eggs in some time. Finally, she discovers the reason for her hen’s lack of eggs: a rebellious 11-year-old girl named Maia has been sneaking into her yard and stealing them.

Frances sits the defiant Maia at her kitchen table and interrogates her about the thievery. After sizing each other up, they realize they have more in common than they previously thought, and may even have things to learn from the other about seeking connection in others and themselves

Context:
I was approached by filmmaker Sarah Corean to help create a brand and identity for the social media campaign of her new film ‘Eggs’. The media presence was created to promote the film, introduce cast and crew, and create a community that will provide the film’s funding.

Challenge:
How do you create a visual identity for a movie that hasn’t been made yet? With only the film’s treatment made, and preliminary filming starting weeks later, I worked with Sarah to structure the visuals to match planned film aesthetics. With followers needed, a consistent brand had to be established; deliverables like a logo, type, and colors needed to be chosen.

Solution:
A film with themes of connections and presence, the visuals on social would have a warm and soft approach. With a brand needed, a logo was created and key visuals were established to create consistency and legitimacy for the project. With this, we were able to fund the $16,000 project in a matter of weeks.