Dervenka is one of the most popular and affordable vodkas in Russia. I present to your attention a redesign of the bottle of this product. In my new product vision, I emphasized the importance of modern design trends for the beverage industry. Large letters make the bottle recognizable from afar, and the “Made in Russia” sticker glorifies our Motherland.

I also emphasized the shape of the bottle. This form will be able to stand out from the rest with its unusualness. My idea is to bring modernity into traditional-looking bottles as we stand on the edge of a design transition to a new epoch.

My approach lies in minimalism. The thought that something could be beautiful and not complicated sounds striking. Less is more, and humanity is trying to simplify everything around them during history, taking into account the beauty and aesthetics notions. The designer is afraid to seem simple and believes that simplicity is paid little for. He thinks that a curly typeface gives the work a finished look, and a simple type indicates that the designer does not know how to set himself a curly one. The designer does not consider the work completed if the background does not include an image under the text. If the headlines are also ugly and unreadable, the project is handed over with a clear conscience.

A designer who does not know how to find simple solutions should not be released to people. Of course, minimalism is not the only possible design concept. But originality, for the sake of imagination, isn’t worth a penny. Because the “original” design will fill the graveyard of meaning the day after birth.