For the 60th anniversary of La Maison du Whisky (Expert in whisky since 1956), we imagined the design of a new concept bottle of Edradour single highland malt. The smallest distillery of Scotland has already made some collaborations with LMDW. The product designer Andy Migevant and Alexandre Arzuman focused on a brand new concept that could improved the elegance and strength of the whisky bottle by making it not only as a bottle, but also as a trophy, as a product of exception that could stand perfectly on a shelf. We have designed a label in 2 parts : the biggest part always stays the same, but the smallest part (the circle) can be changed according to the event or the whisky contained in the bottle.
3 circles have been created for the occasion :
– 60th anniversary bottling
– 12 years old
– 18 years old
CREDIT
- Agency/Creative: Studio Boam
- Article Title: Edradour Whisky Concept Bottle
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Brand World, Branding, Graphic Design, Illustration, Packaging Design, Photography, Research
- Format: Bottle
- Substrate: Glass, Glass Bottle, Metal
