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Edradour Whisky Concept Bottle

Edradour Whisky Concept Bottle

For the 60th anniversary of La Maison du Whisky (Expert in whisky since 1956), we imagined the design of a new concept bottle of Edradour single highland malt. The smallest distillery of Scotland has already made some collaborations with LMDW. The product designer Andy Migevant and Alexandre Arzuman focused on a brand new concept that could improved the elegance and strength of the whisky bottle by making it not only as a bottle, but also as a trophy, as a product of exception that could stand perfectly on a shelf. We have designed a label in 2 parts : the biggest part always stays the same, but the smallest part (the circle) can be changed according to the event or the whisky contained in the bottle.

3 circles have been created for the occasion :
– 60th anniversary bottling
– 12 years old
– 18 years old

https://vimeo.com/223959390

 

CREDIT

  • Agency/Creative: Studio Boam
  • Article Title: Edradour Whisky Concept Bottle
  • Organisation/Entity: Agency, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: France
  • Market Region: Europe
  • Project Deliverables: Brand World, Branding, Graphic Design, Illustration, Packaging Design, Photography, Research
  • Format: Bottle
  • Substrate: Glass, Glass Bottle, Metal

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