WowMe Design – ELC developmental toys
ELC approached WowMe Design to refresh the packaging for its developmental range of Toys.
Andy White, Creative Director of WowMe Design says “This vibrant range of ELC developmental toys stimulate babies social, mental and physical development. The packaging needed to clearly communicate the unique play and learning benefits of the products. Colours were kept fresh and we developed ownable holding devices and fun repeat pattern background to reinforce the ELC brand. We also created strong developmental icons that clearly highlighted the key benefits of the products, making the reason to buy much easier.
The new packs are now appearing on shelves in all ELC stores.
CREDIT
- Agency/Creative: WowMe Design
- Article Title: Early Learning Centre Developmental Toys Packaging Refresh
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Format: Box
- Substrate: Pulp Board, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
