Dynavit, the nutritional supplement brand of Turkey’s leading health group Eczacıbaşı, offers a comprehensive product range that addresses the needs of individuals of all age groups. Dynavit Kids is a sub-brand that offers nutritional supplement products specificly for children. The wide product range consists of Immukid, Sambukid-C, Fosfokid, Arjikid Multi, Lizinkid-B12, Ferrokid, Fish Oil and Calcikid-D3.
Celebrating its 20th anniversary in creative packaging design, Orhan Irmak Tasarim was responsible for redesigning the new brand architecture of the Dynavit Kids. In order to create an emotional bound with parents and to emphasize the target group of users, a child character with a cat costume was created as the main element of the Dynavit Kids brand architecture. Design Director of the agency Dr. Orhan Irmak says, “This character aimed to combine the endurance of cats with the creative imagination of children.” The character appears in each product performing a different activity related to the function of the product. For example, in Fosfokid, which supports intelligence development, the character makes a robot, while in Arjikid Multi, which supports growth and bone development, it shoots a basketball. This character, designed specifically for the brand, was also at the center of brand communication.
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Dynavit Kids Supplements Packaging Design by Orhan Irmak Tasarim
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Global
- Project Deliverables: Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand World, Branding, Character Design, Creative Direction, Design, Graphic Design, Icon Design, Illustration, Packaging Design
- Format: Bottle, Box, Jar
- Industry: Health Care
- Keywords: eczacıbaşı, dynavit, cynavit kids, supplements, kid supplements
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Credits:
Creative Direction: Orhan Irmak
Graphic Design: Banu Su0131u00e7rar Erda
