DYC Doble Roble Spanish Whiskey by Morillas Branding
DYC is a Spanish whiskey manufacturer with years of experience in the sector. The company’s philosophy is based on the quality and on the commitment to the environment, a sense of purpose that the Spanish distillery is pursuing in its latest development.
To bring their commitment to life, they have created a limited edition: DYC Double Oak, a double single malt aged in oak barrels. What gives this golden liquid all its excellence, exclusivity, and uniqueness is its commitment to the environment, 12,000 limited edition bottles made with reused materials, such as cork or glass, contributing to the reforest of 1,000 oak trees throughout Spain.
DYC Doble Oak belongs to the exclusive “Maestros Destiladores” collection. A series of unique, extraordinary and handmade whiskeys created by DYC’s master distillers, and permeated with the creative and nonconformist character of Nicomedes Garcia, the founder of DYC.
Our challenge was to shape a new packaging proposal for this special edition that would help to reflect its purpose. It was in the sinuous lines of the magnificent oak’s skin and its growth rings where we found the inspiration. We have designed the silk-screened label as well the box recalling the shape of a tree trunk, a way to connect the product to its natural origin.
We have also designed the handwritten and the metal ring of the bottle’s neck, a way to make consumers move towards the pure origin, towards the barrels where whiskey ages. To honour the name of the product, that is also part of its storytelling, we made the barrel the prevailing element of the entire design. Not only does the packaging recall the wooden recipient that contains this superior quality whiskey, but it is made out of original DYC barrels, which wood is used in the bottle caps of this special edition.
In so, the bottle itself reflects this commitment to the environment by giving a second purpose to the casks used in the aging process of the whiskey and transforming them into the wooden caps that seal each bottle of this special batch.
- Agency/Creative: Morillas Branding
- Project Type: Packaging
- Organisation / Project Status: Agency, Published Commercial Design
- Location: Spain
- Article Title: DYC Doble Roble Spanish Whiskey by Morillas Branding
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Strategy, Graphic Design, Industrial Design, Packaging Design, Product Architecture
- Format: Bottle, Box
- Substrate: Glass Bottle, Metal