Since 2016 we’ve worked closely with the Duracell Walmart Team. In 2021 Designsteins was tasked by the Walmart Duracell Team to design, prototype, and mass produce a solution that would add skus and increase consumer touchpoints within the confines of the Quad’s current space. Being one of the most iconic brands, Duracell needed an intelligent solution process.
Looking for underutilized space, the Duracell and Designsteins Teams concluded that removing the Energizer battery corners would create space for additional sku placement and brand recognition. We prototyped and tested enclosure spaces with merchandiser installation and consumer durability in mind. Our research concluded that a custom engineered corrugate enclosure would be the perfect solve for all desired asks.
We created branded, call-to-action merchandising vehicles to draw attention to the improved Optimum battery placement from all angles. Once the quad modifications were approved by Walmart, we executed mass production of Duracell kits nationwide. Designsteins partnered with a Walmart-approved Merchandiser to execute the new, in-store quad additions.
By reconfiguring the Quad, Duracell gained 14 additional facings to support Optimum product and increased visibility 4-fold against competing brands.
“Designsteins executed this project seamlessly, even with tight deadlines and endless supply chain hurdles. Both the Walmart and Duracell Walmart Team were extremely impressed with this execution from start to finish. Designsteins was relentless in our effort to win big and we couldn’t be happier with the results.” – Duracell Walmart team