Dude Design has designed a suitably cinematic visual identity for this year’s Milano Film Fest. Spanning logo design, visual identity and event setups, the modular system captures the festival’s inclusive, urban and contemporary ethos – projecting its spirit across the city of Milan.
Held on 3-8 June 2025, this year’s Milano Film Fest (MFF) saw over 110 films – including several world premieres – screened in cinemas, cultural venues and public squares across the city, culminating in a glittering awards ceremony on Saturday 7 June at Milan’s Piccolo Teatro.
Tasked with designing a flexible yet distinctive identity for the festival – one which would resonate both in centres of culture and on city streets – DUDE Design created a modular visual system and storytelling tool encompassing campaign materials (posters, banners and flyers), digital content, and on-site tools such as signage, passes and merchandise, from geometry to colour and typography.
Classic and contemporary filmic influences are referenced in every element of the design, from the bold monogrammed logo, with its stylised geometric beams representing light projection, to the typeface: a bold, condensed sans-serif that recalls urban signage and film poster design.
Meanwhile, the vibrant contrasting colour palette of red, yellow, blue, pink and green reflects both Milan’s urban character and the diverse festival programming. From symbol to structure, from poster to pass, the design narrates an experience that’s both cinematic and civic.