I Carpini is a winery characterized by a holistic approach. Their vineyard is located on the Tortonesi Apennines, in an uncontaminated context, where the winemakers take care of the ecosystem respecting the biodiversity.
For I Carpini vinery wine production means time, care, and closeness to the land. Not following the standard processes, it is the wine maker that chooses himself the very right moment in which the wine is ready. The new brand identity we designed for them, wants to communicate all the poetry behind their wines, composed by patience, balance and the respect for the nature. In particular, each label is named after a poem that we have interpreted graphically and re-created using hand made stamps to stay near the earth-bound soul of the product.
The time is one of the essential aspects characterising the production process of I Carpini wine. A calm and constructive time where the spaces are important.
The logo, defined by two circles, communicates the rotation and the passing of the time required by the wine to find its perfection and can also be viewed as a glass seen in perspective from above.
It’s a dynamic logo and in the brand identity presents four different rotations, each one for every vineyard, displayed on the relatives labels and simulating the concept of the time and the lunar phases.
The labels have been designed using the stamp technique. For each label, we designed a figure that illustrates the name of the wine and its history. The names of the wines come from poems, so we wanted to visually describe all the romance behind them. These stamps were then inked and pressed on paper and then processed digitally, but without losing the material flavor obtained with this technique.
- Agency/Creative: Drogheria Studio
- Article Title: Drogheria Studio Creates I Carpini Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milan
- Market Region: Global
- Project Deliverables: Brand Design
- Industry: Food/Beverage
- Keywords: WbDS Awards, Agency
Creative Director: Luigi Durante
Photography: Carmen Mitrott
Animation: Gianluca Santoro