Dragon Eden is an urban development project defined by a vision of modernity and prosperity. 86Creative was entrusted with crafting its complete brand identity system, facing a critical challenge: capturing the majestic essence of the “Dragon”—a culturally potent symbol in Asia—while avoiding the visual clichés of traditional, literal depictions.

The Concept: From Creature to Essence Instead of illustrating the beast, we approached the brief with a refined perspective, focusing on its most structural element: The Dragon Scale. We identified the scale as a symbol of resilience, protection, and stability.

The logo mark is built from interlacing scale layers. This “weaving” technique represents unity and the project’s solid foundation, forming a symbol that is minimalist in form but powerful in narrative. It acts as a modern shield, balancing architectural strength with high-end elegance.

Visual Language & Energy The identity embraces a luxurious, orderly aesthetic, defined by a gradient palette of Deep Blue–Teal and Warm Gold. These colors are not merely decorative; they evoke the vital “Long Mạch” (Dragon Vein) energy and the texture of mythical dragon armor.

Expanding from the mark, the key visuals utilize layered scale structures to create a rhythmic graphic flow, suggesting movement and expansion. This approach allows the brand to maintain a distinctive character while ensuring high flexibility across diverse applications, from environmental design to digital interfaces.