Dr. Vitaly, a renowned healthcare brand in Saudi Arabia, approached us to create a packaging design for their new range of Vitamin C sachets. The goal was to create an appealing, realistic, and engaging packaging that highlights the vibrant flavors of lemon and orange while maintaining a fun and healthy vibe.

Design Concept:
The packaging design for Dr. Vitaly’s Vitamin C sachets is a delightful celebration of citrus. Marklinica team used the textures of lemon and orange to create a realistic and visually appealing effect. The design presents a groovy retro style, showcasing a lovely reunion of orange and lemon friends. This concept brings a sense of nostalgia and fun, making the product not just a health supplement but a delightful experience.

Visual Elements:

Textures and Imagery: The packaging features realistic textures of lemon and orange peels, creating an authentic and fresh look. The vivid and detailed textures are complemented by bright, energetic colors to capture the essence of the fruits.

Groovy Retro Style: Inspired by the retro aesthetic, the design incorporates groovy patterns and typography. This nostalgic touch adds charm and personality to the packaging, appealing to both young and older consumers.

Character Design: The packaging showcases animated characters representing the “super strong orange” and “radiant lemon” flavors. These characters symbolize the fun and vibrant energy of the product, making staying healthy enjoyable and engaging.

Brand Messaging:
Dr. Vitaly’s Vitamin C sachets are not just about health benefits; they are about enjoying the process of staying healthy. The packaging emphasizes the strong and radiant flavors of orange and lemon, making it clear that these sachets are a fun and delicious way to boost your Vitamin C intake.

Conclusion:
This packaging design for Dr. Vitaly’s Vitamin C sachets successfully combines realistic textures, groovy retro elements, and engaging character design to create a visually striking and appealing product. The design not only highlights the health benefits but also makes the product enjoyable, reinforcing the brand’s commitment to making health fun and accessible.