Project : Dr. D Glowbiotic Dietary Supplement Product

Among the Thailand beauty supplement market competition, there are numerous players both through online and offline channels with only online segment alone including over 500 brands on beauty supplement for skin including both big and small brands. The challenge is how to make product differentiation despite being a newcomer in the highly competitive market.

Having done the consumer research, we discovered that there are too many packaging and brand not only with confusion to remember but no impressive or perceptive points regarding the products. This is the hole to enter the market. In addition the consumer behavior tends to take selfie herself for the social media which helps boost the organic content sharing.

With a deep understanding of consumers that today’s trend of differentiation can be achieved by using an unboxing experience that is attractive and different from other brands, we have designed “Dr. D Glowbiotic” Beauty drinks for the skin, simple and trendy. Adding to the impressive unboxing experience is a display of folded paper fans that radiate elegance within the consumer. The powder sachet is hidden inside the package so as not to interfere with its attractiveness.

The overall of packaging when opened will allow the consumer to feel the results of the beauty, radiance and radiance of the skin that you will receive. In addition the box has a meticulous design of the box structure. The logo uses holographic printing to look beautiful and luxurious, combining with the matte surface of the box. Just like your beauty must come from the inside out.

Once Dr. D Glowbiotic products were being launched, the market response was beyond expectation due to the unique package visual identity perception as well as creating a phenomenon of consumers taking selfies with packaging on social media.