HOW TO TELL IF YOUR CAT
is happy? Playful, relaxed, purring, and always ready to score a tasty treat. Because it’s never just a meal, it’s a hunt for a little delicious trophy. Wet food turns an everyday meal into a tasty catch for cats. This insight gave birth to Catch!
When the “Suzirya” team, our longtime friends in the pet world, asked us to create an affordable cat food and treats brand, we realized one thing: this segment lacked joy. From the initial brief to the launch, we went through the entire process together: conducting multiple interviews with cat parents, defining the new brand’s position among competitors, testing its personality, developing its name and slogan, and even using AI to generate the purr-fect cat face that doesn’t just appear on the packaging, but actively engages with the customer.
Thus, a daily dose of happiness came to life in every sense of the word: the cat-food name is Catch! One little rustle of the bag, and the cat’s all set for a delicious catch. “Catch of the day” — both the dish of the day and the catch, a playful moment and a point of connection between pet and human. This name carries action, excitement, and simplicity. And, naturally, endless cat love.

The colors of pink happiness — Nourishing meat, red fish, and a soft cat nose became the brand’s recognizable code, creating a bright, bold spot in the economy segment. On overloaded shelves, catch! Doesn’t blend in, but boldly steps forward. It’s like stepping into a land of pink dreams for cat parents, where care is accessible but looks far more luxurious.
The large playful logo doesn’t just say “I have paws” it claims the space with a confident cat stride. The letters don’t shy away from size, because in this category visibility wins. Each product in the range is a cloud of beloved flavor and a fresh spark of anticipation or satisfaction on your pet’s face. Simple navigation, clear flavors, and lively graphics make interacting with the brand quick and warm.
Its ideal portrait, shaped by interviews with cat lovers, was carefully composed to balance charm and playfulness. Using AI, we discovered a visual identity that builds an emotional connection before the purchase even happens. Here, the cat looks at you, licks its lips, squints, interacts — and that’s exactly why you want to pick up the package.
We infused the Catch! brand with vibrant energy and the liveliest cats, so that every rustle of the pack becomes a dose of happiness. Kitty, kitty — yummy pouch, ready to catch?