Gold Never Gets Old: This is an undeniable truth. However, people grow up, and some do so along with their favorite beer. Focused on delighting its fans with the same desired aftertaste, Zolotaya Kruzhka by First Brewery in Almaty improved the recipe by adding Golding, an aromatic English hop variety, that accents the smooth taste and the golden colour.
The Product Update: This required a mild but total rebranding. The first thing we did was shaping. We kept the idea because a glass is a glass. The upper part of the bottle got rid of pretentiousness and made friends with its lower part. Now, the bottle looks modern and masculine.
The Golden Rule: This is what we took as a basis: in this project, we implemented everything that could be highlighted for sight, touch, taste, and understanding purposes. Now you pick up the bottle as if it’s a real glass.
CREDIT
- Agency/Creative: Dozen Agency
- Article Title: Dozen Agency Creates Product Update for Zolotaya Kruzhka
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Redesign, Brand Strategy, Graphic Design, Illustration, Packaging Design
- Format: Bottle, Can
- Substrate: Glass Bottle, Metal
