In the new age we live in, the competition for sales, branding and more effective communication with the audience has reached its peak. Most insight business letters provide a better opportunity to compete with differentiation, and trying to look better and ultimately sell quality products requires different designs. One of the most effective factors of a brand’s superiority over other competitors can be the packaging that both looks attractive to the audience and properly displays the product capability and ultimately leads to more sales.
Packaging Challenge: Dow green tea cans
In designing green tea, I tried to use more green colour in different tonnages, which by placing it inside the shelves between similar products such as CIA tea, etc., shows its nature that this product is green tea, not black. In the background, the design of tea leaves is used to show the naturalness and freshness of the product inside the package. At the bottom of the design is a cup of green tea and at the top is a downward triangle with the relevant information written on it and the bottom cup.
I tried to design a package that at first glance introduces its nature to the customer and conveys a sense of freshness and freshness to the customer, which facilitates quick selection in shop windows. This project was an experience and a concept work for me. Definition of complete packaging design is a design that attracts and retains the attention of the consumer. Consumers do not take more than 7 seconds to decide whether to buy this product or not. If your package design looks cheap and old, it will always stay on the shelves.
- Agency/Creative: Hedayat Hadavi
- Article Title: Dow Green Tea Cans Packaging Design Created by Hedayat Hadavi
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: tehran
- Market Region: Asia, Europe, Middle East
- Project Deliverables: Packaging Design
- Format: Tin
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: Tea , grean, drink, packaging ,
Packaging Designer: HedayatHadavi