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Dos de Set Red Wine Packaging Design

Dos de Set Red Wine Packaging Design

Dos de Set: 2 litres of youthful red wine in a bag, conveniently contained within a box, showcasing a delightful and fruity character that makes it incredibly easy to enjoy.

The box holds two litres of the so-called ” Vi de set” in Catalan (vin de soif), or “thirst-quenching wine”. This term captures the essence of smooth wines that are genuine, delightful, and effortlessly enjoyable.

Dos de Set offers an honest and refined experience for laid-back enjoyment, adding a touch of complexity while maintaining an authentic and delightful character. The name itself, Dos de Set, conveys immediate expression and a warm perception.

The concept is simple yet exudes personality, reflecting the wine it represents – clear, direct, and luminous. The inspiration behind Dos de Set stemmed from a moment at a local celebration in Catalonia, where people come together to build towering human structures called Castells (Castles). Coincidentally, one of these structures shares the same name as the wine, symbolising a triumph over challenges and leading to an extraordinary experience.

Dos de Set’s formula is straightforward, yet it possesses a distinct personality that mirrors the wine’s qualities: clear, direct, and luminous.

Dos de Set embodies simplicity without sacrificing complexity, a perfect harmony that elevates an experience. Its bag-in-box presentation adds convenience, preserving the wine’s delightful character.

In summary, Dos de Set is more than a wine; it’s an embodiment of joy, celebrating the genuine and delightful moments we share.

CREDIT

  • Agency/Creative: Atipus
  • Article Title: Dos de Set Red Wine Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Atipus
  • Market Region: Europe
  • Project Deliverables: Graphic Design, Packaging Design, Product Naming
  • Format: Box
  • Substrate: Pulp Board
  • Industry: Food/Beverage
  • Keywords: wine label, wine design, graphic design

  • Credits:
    Naming: Atipus and Albert Lopez-Amor

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