Dona Mena is a family business working on delivering the best of the traditional food produced in Portugal. Based in Vale de Ílhavo, Ílhavo, its a humble house that looks forward on giving an unique experience and the authentic taste of a traditional house & food. After a few years, Dona Mena was able to open her own restaurant and expanding her passion of cooking, forged on years and years of cooking for her family and friends.
The Brand Identity for Dona Mena developed based on the traditional Portuguese aspects such as the tiles and the gastronomic heritage that is one of the key factors of Portugal. The whole identity has a blue color related to the city where the business has its headquarters. Ílhavo is a city located in the coast of Portugal, known for its fishing reputation and the fact that much of the activities in the city are related to the sea.
Dona Mena is eager to let everyone taste a little bit of Portugal by tasting her delicacies with that feeling of home-made traditional Portuguese food.
CREDIT
- Agency/Creative: Rochadesign
- Article Title: Dona Mena Traditional Cuisine
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Portugal
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Strategy, Branding, Graphic Design, Research
- Industry: Food/Beverage
- Keywords: Traditional, Branding, Brand Identity, Brand Strategy, Restaurant, Good Food, Portugal, Design, Graphic Design
