This vodka not only captivates with its unusual exterior that makes the gold mist inside dance before your eyes, but it is also made using a completely new process.
While vodka is often made from potatoes, this vodka was unusually made from apples without tasting even a hint of apple. How this is done remains the secret of the traditional distillery in Magdeburg – made in Germany. Thus, this Special Edition of Domkaiser belongs to a very high-quality premium product niche. A drink for special occasions and golden moments, so to speak!
At first glance it appears clear and pure, but when shaken gently, the gold flakes just dance before your eyes. A magical gold mist has an almost meditative effect when viewed closely. To give this spectacle an appropriate stage, the design has been given a remarkable golden look-through. Only the back label extends across the entire bottle with its interesting double-sided print. Here, a hand-drawn illustration of Magdeburg Cathedral was had drawn by a resident magedurgers to do additional authentic justice to the brand.
Black, white and gold are the primary colors in this design, so the gold mist harmonizes in color and further reflects its premium character.
The secondary color encodes the varieties within the brand. Due to the special, specially created bottle shape, the elaborately sealed cork and the detail-loving closure technology, it may even remind some people of a perfume bottle.
Exclusivity is lived in every single bottle. Each bottle label is applied by hand and sealed with wire and a blomb.
With the brand design, Domkaiser and the designer wanted to create a basic framework for this drink as a future umbrella brand that stands for the modern interpretation of traditional craftsmanship from the Magedeburg region. Values such as quality, know-how and genuine, honest manufacturing work are perfectly embodied here in the bottle. We look forward to many more drinks from this series and say cheers to this Special Edition!
- Agency/Creative: Daniela Merkel
- Article Title: Domkaiser Goldvodka Packaging Design
- Organisation/Entity: Creative , Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Düsseldorf
- Industry: Food/Beverage
- Keywords: WBDS Creative Design Awards 2022/23