Introducing Doganza – a fast-casual restaurant located in the heart of Muscat, Oman that specializes in hotdogs and offers a variety of American cuisine. DearBrand recently had the pleasure of working with Doganza on their rebranding project, and we are thrilled to showcase the results in this design feature.

The primary objective of this project was to create a clear strategy with a vision and visual identity that reinforces the brand’s values and enhances its goals and atmosphere. Our challenge was to accomplish this without losing the essence of what made Doganza great – simple, joyful, and stress-free dining experiences that satisfy customers’ needs in fun and simple ways.

Our team worked closely with Doganza to develop a new brand essence – “Simply Fulfilling.” This concept encompasses everything the brand stands for – simplicity, joy, and satisfaction – and served as the foundation for the new visual identity.

We created a fresh, modern, and culturally-sensitive brand identity that resonates with the brand’s target audience. The new logo, typography, color palette, packaging design, and website design all reflect the essence of the brand, while elevating its overall aesthetic. The new visual identity is visually appealing, contemporary, and captures the essence of Doganza’s values and goals.

Our team ensured that the new visual identity was seamlessly implemented across all touchpoints. From the in-store signage to the menu design, social media graphics, and advertising campaigns – the new identity is consistent and reinforces the brand’s values and goals.

Doganza’s new visual identity positions the brand as the next trendsetter/innovator in the fast-casual food industry. It not only reinforces the brand’s existing values and goals but also elevates the overall experience for customers. Our team is proud to have worked with Doganza on this rebranding project, and we look forward to seeing the brand grow and expand its community throughout the Middle East.

In summary, the new visual identity of Doganza is a fresh, modern, and culturally-sensitive rebranding that elevates the brand’s essence of simplicity, joy, and satisfaction. The implementation across all touchpoints ensures consistency and reinforces the brand’s values and goals, positioning it as a leading player in the fast-casual food industry.