It is not a secret that each and every dog has its own distinct character. They can be serious, genuine and playful, and at the same time sleepy and joyful. No matter what these creatures are the best friends for us humans and we can be sure that they always are going to love and trust us! How can we reveal our love to them? Of course, through tasty little snacks that will make them happy and healthy!

The dog food market is heavily saturated and can be confusing for dog owners who are always on the lookout for the best possible food for their animal. Design also had to include clear, compelling on-pack messages to get across the key benefits and not to be over complicated with unnecessary information which can become daunting to dog owners. This is an inclusive brand that needs to appeal to ‘everyone’.

Find Your Yummy is a premium dog food brand that caters to all the needs of pets.

The premium quality of the dog food is emphasized by the dynamic logo and active typography in the signatures. The type of dog food is indicated in the package through a photographic image and signatures of tastes. It varies based on the age and size of the dog. Also, for each type of food, its own color is involved – this will help the consumer remember the desired product and easily navigate on the shelf.

Marketing strategy is applicable for any Region worldwide and easily scalable for different advertizing means.

Special thanks to the Russian Higher School of Economics (HSE), project curator Oksana Paley,head of Art direction MA Program.