Campaign developed in 2021

Françoise Dolto – She was a French pediatrician and psychoanalyst.

She takes a look at the child’s Time: the child does not live in time, neither in the future nor in the past, the child lives in the time of eternity. She has no idea of ​​finitude, so time for her brings a different relationship than for adults who live with the anguish of the past and this anxiety about the future, we are moving between these two times.

A Febrafar and Farmarcas internal marketing action for Children’s Day, with lots of fun and donuts for employees. Sweets and games are the best childhood memories. Nowadays, donuts are fashionable: colorful, versatile, fun and very tasty, the sweet is a current theme that engages and entertains.

The purpose of the visual identity is to bring back memories of the cartoons that the 30+ watched in their childhood, with lots of games on Children’s Day.

Farmarcas believes that taking care of people is the key to being recognized as the best and most efficient drugstore group management company in Brazil. The energy of these personal relationships, combined with market knowledge and experience, creates the opportunity to generate prosperity.

Since 2012, we have improved the lives of hundreds of independent entrepreneurs, their thousands of employees in their more than 1000 pharmacies and, today, we manage 11 association networks in 24 states.

Constant guidance, support and support: we offer members more than just access to tools. We dedicate all efforts to transform dreams into prosperous life projects and personal fulfillment. Together, we write the best stories about Brazilian pharmaceutical associations.