New Brand Identity and Packaging Design for “Leonidas’ Secret” Greek Products from Sparta, the hometown of King Leonidas, located in south-eastern Peloponnese – Greece. A place full of great stories and characterised by an ancient living tradition. One of the secrets of Leonidas King of Sparta, is olive oil. The ancient Greeks had included olive oil in their basic diet, consisting of wheat, olive oil and wine. Nowadays, olive oil is established as the key component of the so called “Mediterranean diet”. Enjoy a product range of Extra Virgin Olive oil, rich in polyphenols and Kalamata Olives, all from Spartan land. We chose one of the most powerful colour combinations, a primary palette (blue, yellow, red) to evoke firmness, strength and stability. Yellow expresses life-giving sun and the red heart sends a message of vitality, while blue colour communicates the Mediterranean spirit.
CREDIT
- Agency/Creative: Aspa Chroneou | Brand Identity Design
- Article Title: Discover Leonidas’ Secret
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Product Architecture
- Format: Bottle, Jar
- Substrate: Glass Bottle, Glass Jar
