The name of the Liquor is “Dingjiang River”. Big rivers are generally places where the water flows fast, and it takes a strong force to intervene to make them calm and settle down. The people who can do this are what we call the “Mainstay”. We designed the bottle in the shape of a stubborn stone with angles to symbolize the smoothness that doesn’t change in the rush of the water, which also complements the sense of power.
On the back of the box, we printed a set of hand-drawn graphics that depicted ancient iron-fisted figures like Zhang Juzheng and Li Si, combined with hand-drawn water flow patterns and other elements, with the product name hollowed out in the middle to illustrate the theme. The final product is a dignified, stable and respectful one.
CREDIT
- Agency/Creative: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Article Title: DingJiangHe Baijiu Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: ShenZhen
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
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Credits:
Creative Director: Xiongbo Deng
Designer: RuBiao Shen
