“We created a series of packaging for Perfect Organics classic tea, showing one of its key advantages: the quality of the tea used for the tea bags is not inferior to the loose leaf tea quality. In order to attract the tea-lovers’ attention to the tea individually packed products, we decided to tell the secrets of each kind of tea in details. The details are very important for the experts when they are up to buy something. That is why the informative part of the packaging imitates the page of encyclopedia. By using infographics in botanical illustration style we gave maximum information on the origins and classification of the tea leaves, taste qualities, boiling temperature and consumption options.”
CREDIT
- Agency/Creative: DEZA Graphic Design Studio
- Article Title: DEZA – Perfect Organics Tea
- Project Type: Packaging
- Format: Box
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
