Deslo — Beyond the ordinary.

Deslo is a Canadian multi-division company offering complete solutions in engineering, architecture, design and fabrication of stairs, handrails, metal or wood architectural elements, furniture and more. The company aims to inspire and connect people through its customized project solutions for elements, products, environments and experiences related to design and architecture in general.

At Deslo, everyone believes that good design is a way to connect people and inspire them to go beyond the ordinary.

The main challenge of the project was to rethink the company’s brand portfolio, which at the time was entirely focused on the design and manufacture of stairs as its main product but was expanding into other areas.

Knowing the potential to operate on different fronts of a company like Deslo, we thought of a versatile brand architecture, which allows for easy adaptation for expansion in the future, if necessary, and simple management of all brands.

We strategically reorganized these brands within an architecture that made sense and was easy for their audience to understand, separated the company’s main divisions that have a specific focus, and graphically represented this organization through a monolithic brand architecture. In this model, the entire structure is supported by and always reinforces the main brand, and each division of the company acts as an extension of it.

We define a main and a secondary color for each sub-brand, this way, each division can be worked on individually or together, as they all belong to the same system.