Desiknio approached Crate47 with no representation for the bikes they produce, they could not hold and maintain customers’ attention. We knew that in order to drive sales, we had to impress the user through strong brand marketing, in an informative and interactive way. Comprehensive branded content was developed and has been continuously updated and modified to suit their expansion needs.

Good visual content is crucial to the success of a modern brand update, and as an expert digital content creator we produced creative photography and video that has been used to great effect throughout Desiknio’s website and online brand marketing. Our product photography shows their innovative electric bikes at their very best; while our appealing lifestyle shots and video content bring them to life. We arrange photo shoots for each new version of ebike as it becomes available. Our location photography has been undertaken in a variety of places, from urban streets to more rugged terrain; showing the various e-bikes in their most relevant setting.

When editing the visual content, specific visual effects and ordering were used to cater for specific audiences, or to highlight particular features of a bike. When using branded content on social media for our digital marketing, adaptions were made to fit each platform: making reels shorter or portrait for Instagram, or creating long-form content for YouTube. We’ve also used influencers with access to large audiences, and those who are familiar with certain trends on particular social media platforms, to get the best content from different countries and increase the influential reach for our brand marketing.

Part of our brand marketing for Desiknio involved managing their social media. Essentially starting from scratch, we took over the account that the founder had set up back when the business was no more than an idea. From when we took over the account, we added an average of 1600 followers a year, which more than doubled their original follower count. Resulting in a growth of 336%, posting only the content we captured to the reels and the main feed.

Desiknio works with many brands for the various parts on their bikes. This has led to them interacting through social media, building social relationships with other manufacturers and companies. They regularly share and show each others branded content which has helped to maximise Desiknio’s reach while building stronger ties with premium brands.