The objective of the design is to emphasize that the product is not an ordinary gel but is a hair styling product that can establish a relation with the target young men group and protects the hair from- root-to-end due to its composition. For this purpose, the language used is modern and simple. The raised base is not only giving a sportive look but it is also indicating the strong characteristic of the product.
The movements of the jar lid shape emphasize the dynamic and strong structure and also provide the row stacking of the jars despite the non flat surface of the lid. When the jars can be stacked one upon the other due to the direction of the elliptical concavity, the labels were made to look in the same direction. The edgeless design of the jar prevents accumulation of the gel at edges and its low height and large opening were planned to facilitate reaching the jar bottom even when the product is almost finished inside.
The simple, strong and masculine design language used for the label has given priority to the from- root-to-end hair protection characteristic of the product.
- Agency/Creative: design VENA
- Article Title: designVENA Create New Hair Styling Gel Structual Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Strategy, Branding, Graphic Design, Industrial Design, Packaging Design, Product Architecture, Rebranding, Structural Design
- Format: Bottle, Jar
- Substrate: Plastic