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DesignRepublic Creates Frozen Food Range for Delhaize

DesignRepublic Creates Frozen Food Range for Delhaize

DesignRepublic designed the frozen fruit packaging for Delhaize. The briefing was: make the fruit look appealing, fresh and qualitative… and so it looks!

DesignRepublic was designing the whole frozen range for the private label of Delhaize. When the frozen fruits needed a redesign we really wanted the fruits to look generous, and give it a ‘what you see is what you get’ feeling: the content of the packages is exactly what you see on the box: fresh, whole fruits of high quality.

CREDIT

  • Design Agency: DesignRepublic
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: DesignRepublic Creates Frozen Food Range for Delhaize
  • Brand / Project Name: DELHAIZE FROZEN FRUIT Branding & Packaging Design
  • Strategic Deliverables: Research / Insight, Product Architecture, Brand Strategy
  • Design Deliverables: Packaging Design, Brand Redesign, Retail Brand Design
  • Location: Belgium
  • Market Country: Belgium
  • Market Region: Europe
  • Product Category: Frozen Food
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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