DesignRepublic Creates Frozen Food Range for Delhaize
DesignRepublic designed the frozen fruit packaging for Delhaize. The briefing was: make the fruit look appealing, fresh and qualitative… and so it looks!
DesignRepublic was designing the whole frozen range for the private label of Delhaize. When the frozen fruits needed a redesign we really wanted the fruits to look generous, and give it a ‘what you see is what you get’ feeling: the content of the packages is exactly what you see on the box: fresh, whole fruits of high quality.
- Design Agency: DesignRepublic
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: DesignRepublic Creates Frozen Food Range for Delhaize
- Brand / Project Name: DELHAIZE FROZEN FRUIT Branding & Packaging Design
- Strategic Deliverables: Research / Insight, Product Architecture, Brand Strategy
- Design Deliverables: Packaging Design, Brand Redesign, Retail Brand Design
- Location: Belgium
- Market Country: Belgium
- Market Region: Europe
- Product Category: Frozen Food
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Carton