Background: There’s this new company in Uzbekistan. They’re bringing in really good sports gear from the US and Europe because they want to start a gym that’s different from anything else around. They don’t just want to be another gym; they aim to create a place where people feel like they belong and can work on making themselves better.

Challenge: They needed to stand out and not just be another gym. Their big thing is that they have awesome sports equipment from other countries.

Goal: The main job was to make a strong brand for them.

What We Did: We came up with a logo and branding that really shows they’re all about being strong and part of a community. We focused on the idea that this isn’t just about working out; it’s about improving yourself with the best equipment 7 days a week, and finding comfort here any day you need.

Outcome: It worked great! The gym now has a logo and brand that says it’s more than just lifting weights—it’s about getting better together with the best gear, in different areas, as much as one’s can. As having sports even 7 days a week is cool. People see it as a top-notch place, thanks to its focus on high-quality, imported sports equipment, making it unique in Uzbekistan. The sense of community has led to increased membership, with people not just coming for the equipment but staying for the atmosphere. Positive feedback has surged, spotlighting the gym as a transformative space where goals are met and exceeded. This success story has begun to inspire similar ventures, amplifying the impact of our branding strategy across the fitness industry in the region. The brand book is currently being used even in some Instagram posts.