LAB1876TALENT is a program run by Damm Group among its employees. Within it, a campaign called ‘All About The Dreamers’ was developed.

The worker, after filling out a questionnaire, fits into a specific profile that responds to a different character. Each employee can print it out, place it on the desk, and share the profile with the team, so every member knows what kind of dreamer is.

Mario Carpe created four different characters converted into paper toys for this campaign, including ‘The Visionary’, ‘The Thinker’, ‘The Arquitech’, and ‘The Constructor’.

The four different profiles are:

The Visionary
The ability to imagine the impossible. The visionary imagines possibilities and perceives all kinds of problems and new opportunities. Generator. Innovative. Explorer. Dreamer. This profile always seeks to go further. Nonconformist, it questions everything. Optimistic. Its mind knows no limits. This character is interested in finding problems and relevant facts around the problem. Imagine and analyze situations from different perspectives are the key points.

The Thinker
The magic of transforming insights into big ideas. The art of connecting the abstract with reality. Concept creator. A Thinker. Combine elements, define problems, and conceptualize new ideas and opportunities. Connect the unconnected. Able to find relationships between multiple elements and create new paths from them. It provides meaning. Idea collector. Solution finder. Creative. Thoughtful. Accurate. Its mind is oriented to bring ideas down to reality. The greatest interest is to define the problem and find solutions.

The Arquitech
The wisdom to calculate a roadmap to the future. The skill to convert possibilities into strategies. The arquitech turns abstract ideas into practical solutions and plans. Down to earth. Analyze, examine, investigate. Measure possibilities. Evaluator. Planner. This profile establishes priorities, processes, and methods. Strategic. Concrete. Realistic. This character selects and plans for action. The big interest is creating a route map to achieve effectively and efficiently the best results. Optimizer.

The Constructor
The power of making things happen. Materializer. Active, energetic, and dynamic. Executor. Implementer. Producer. Beyond understanding, this character is focused on the process and making things work. The constructor is oriented towards action and achieving results. This profile is more about doing than thinking. Practical and decisive mentality. Trial and error. The interest is that the plans are carried out by taking action step by step.