Florentine is an Italian Restaurant in Stockholm Sweden, created by Urban Italian Group. We started the branding design by imagining Florentine as a woman from Florence who picks her own produce and local wine as a way to communicate the restaurant’s commitment to quality and authenticity. We created a color palette inspired from the south of Italy. Completed the logo design with bold typography to match the retro feel of the interior, also created alternative logos to use in different mediums.
We are seeing illustrations of Florentine in a subtle way through the branding, trying out pasta, having a spoon of tiramisu and making Italian hand gestures, which added a playful feel to the brand and made it more inviting and approachable. We’ve created animations, such as clinking glasses and champagne towers to showcase the fun atmosphere of Florentine Trattoria. Using these on social media and web design to help catch the eye of the new customers and promote the restaurant’s unique personality. The color palette inspired by the south of Italy was our choice to convey the warmth and richness of Italian cuisine.
Overall, we have created a cohesive and inviting brand identity for Florentine Trattoria that effectively communicates the restaurant’s personality and values.
- Agency/Creative: Ceren Burcu Turkan
- Article Title: Designing a Vibrant and Playful Brand Identity for Florentine Trattoria, an Authentic Italian Restaurant in Stockholm
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: istanbul
- Market Region: Europe
- Project Deliverables: Animation, Brand Creation, Brand Design, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: WBDS Creative Design Awards 2023/24
Web Designer: Hakan Yılmazkaya