The good folks at Taikul approached me with a challenge to design an identity for their group of companies. The brief was to create something simple yet bold that could be perceived as a group of companies. Thus we created a clean and bold identity designed for Taikul Group, manufacturers of imitation jewellery and clothing accessories based in Mumbai, India. The identity explores the idea of the intricacies of jewellery by showing a contrast between the thick and thin structures of the fragile typeface. Taking jewellery display tables as an inspiration we combined the ‘T’ and ‘K’ to complete the identity.
CREDIT
- Agency/Creative: Ibrahim Attarwala Design Consultancy
- Article Title: Designing a Brand Identity System for Taikul Group
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Research
- Industry: Fashion
- Keywords: Brand Identity Design, Branding, Brand Stationery, Dynamic Brand Identity, Logo design,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
