New brand and packaging concept to RADIO, a famous butter brand with over 80 years of history. The study was done to honor the hard beginning of the brand’s trajectory at the countryside and bring back the respect and tradition that they have always had. We were inspired by the colors and graphic style of the very first edition, back in 1932, that gave the butter this clean “retro” look.
CREDIT
- Agency/Creative: vbiasi design
- Article Title: Designer Creates a Fresh New Look to a 80 Years old Butter Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Redesign, Branding, Graphic Design, Packaging Design, Rebranding, Research
- Format: Cup
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
