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Designer Creates a Fresh New Look to a 80 Years old Butter Brand

Designer Creates a Fresh New Look to a 80 Years old Butter Brand

New brand and packaging concept to RADIO, a famous butter brand with over 80 years of history. The study was done to honor the hard beginning of the brand’s trajectory at the countryside and bring back the respect and tradition that they have always had. We were inspired by the colors and graphic style of the very first edition, back in 1932, that gave the butter this clean “retro” look.

CREDIT

  • Design Agency: vbiasi design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Designer Creates a Fresh New Look to a 80 Years old Butter Brand
  • Brand / Project Name: Radio Butter
  • Strategic Deliverables: Brand Architecture, Research / Insight
  • Design Deliverables: Packaging Design, Branding, Brand Redesign, Graphic Design, Rebranding
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Dairy
  • Consumer Packaging Format: Cup
  • Consumer Substrate / Material: Plastic

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