“Jaali Bean is passionate about helping people discover Indian food at home.Design Womb revisited the brand’s identity and overall brand strategy to execute and deliver a cohesive collection of soup kits and boxed lentils and rice. The new packaging design reflects our careful art direction, brand voice, copywriting, photography, and identity. The brand strategy balances modern with ease and exicement. The food packaging feels healthy, and the layouts are bold and dynamic.The results deliver a retail-ready set of cohesive food packaging design which includes boxes and standup flexible pouches.”
CREDIT
- Agency/Creative: Design Womb
- Article Title: Design Womb – Jaali Bean
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
