Brief: Rebrand Design Tasmania, with a flexible solution to last 10 years. Showcase the distinct character and founding principles of our organisation, and the Tasmanian design community we represent.
Design Tasmania was founded in 1976, and was envisaged as the heart-centre of design for Tasmania. “I aspired to bring together elements such as a place for reflection, a space for children, an area to display ideas in a challenging way, and above all a place where imagination was dominant” – Gary Cleveland AM, co-founder
Solution: Our distinct Tasmanian character – framed by our isolation, our rolling mountains and ocean – heavily influences our creativity and forms the inspiration for the brand. Taking cues from early logoforms and the iconic architecture, a stylised triangle, a recognisable symbol of Tasmania, is the basis for a modular system that also speaks to our landscape and the role DT plays in supporting and framing our industry. The suite of brand assets include a custom ‘Makers Mark’ typeface and framing device. The brand can communicate gently, with the neutral house style, and with more playful experimentation and measured impact for individual event campaigns, providing infinite opportunity to keep the design fresh and engaging.
The system remains recognisable in all contexts and lends itself to striking signage, which functions both as wayfinding and as bold, visual cues, changing colour with new major exhibitions and events.
To embody the character of the organisation, the fabrication of the brand deliverables, including signage, staff pins, uniforms and shop fit out, is commissioned to members of the design community and developed collaboratively, enabling them to have ownership over the brand. Additionally this provides fellows and major donors a tangible vehicle for their support, with measurable flow-on benefits for the Tasmanian design ecosystem.
- Agency/Creative: Megan Perkins
- Article Title: Design Tasmania Rebrand Designed by Megan Perkins
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Battery Point
- Market Region: Oceania
- Project Deliverables: 3D Motion, Art Direction, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Rejuvenation, Branding, Creative Direction, Identity System, Rebranding, Tone of Voice, Type Design, Typography, Web Design
- Industry: Entertainment
- Keywords: Design Tasmania Craft Wood Ceramics Furniture Jewellery Identity Object Branding
Creative Direction, Branding & Design: Megan Perkins
UI/UX Design: Mick Fennelly
Variable Typeface Build & Animation: Nick Rudenno
Website Developer: Omar Mashaal
Supporting Website Developer: Manu Gill
Tone of Voice: Luke Hortle
Staff Photography: Bruce Moyle
Design Tasmania Project Team: Claire Beale, Clementine Blackman, Andy Birrell, Christina Graham, Sarah Blacklock