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Design and Development of Packaging for Manawara Gum Bandies by Agência Bulls

Design and Development of Packaging for Manawara Gum Bandies by Agência Bulls

Manawara was born from the desire to share Brazilian ingredients to reveal flavours that only exist in this enchanted universe of the Brazilian Amazon. And to translate this proposal into its packaging and to reinforce the company’s debut in the market, we created packaging for its line of jelly beans that highlight the natural beauty of the Northern region of Brazil, through illustrations and vibrating colours, with a concept of exclusivity and differentiation, emphasizing nature in communication.

CREDIT

  • Design Agency: Agência Bulls
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Design and Development of Packaging for Manawara Gum Bandies by Agência Bulls
  • Brand / Project Name: Manawara | Candies Packaging
  • External Design Credits: Creativer Director: Eder Franco | Art Director: Leandro Oliveira
  • Production Credits: Gráfica Masa
  • Strategic Deliverables: Product Naming
  • Design Deliverables: Packaging Design, Illustration, Graphic Design
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Confectionery, Snack Food
  • Consumer Packaging Format: Box, Flow-Pack
  • Consumer Substrate / Material: Pulp Paper

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