Lindt Easter Press & Awards Copy

Brand
Lindt Gold Bunny Easter Eggs
1 Liner
A golden gift

Business Challenge
Easter is a fiercely competitive time for chocolate brands, with supermarket aisles taken over with giftable eggs.
The holiday comes with plenty of familiar visual cues – bunnies, chicks, flowers, and spring scenes – used in similar ways across the category
Lately, the most successful brands have been ditching these cliche’s, and leaning into their own unique assets to optimise distinctiveness and standout on shelf, leaving Lindt behind the curve.
How can a brand own a season, rather than letting the season own them?

Creative Solution
The Lindt Gold Bunny is proof that a brand can own a seasonal icon – maintaining a legendary status any brand would envy.
Building on this instantly recognisable asset, we wrapped the iconic red ribbon and bell around our egg, transforming it into a definitively Lindt Gold Bunny creation – telling an enchanting visual story that works seamlessly across all formats
Every detail was refined to enhance the premium feel, colours shifting from creams and browns to luxurious gold, with depth added through the use of intricate details, patterns and textural finishes.

A Golden Gift This Easter
Easter is filled with familiar sights—bunnies, flowers, springtime scenes—but only one brand has an icon as legendary as the Lindt Gold Bunny.
So this year, we’ve wrapped that unmistakable red ribbon and bell around our Easter egg, transforming it into a definitively Lindt creation. A seamless extension of the Gold Bunny’s charm, crafted with:
Rich gold tones – elevating Easter with a luxurious feel
Intricate textures & finishes – designed for depth and elegance
Standout simplicity – because true icons don’t need clichés
Because the best gifts come beautifully wrapped—in Lindt red ribbon.